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In 'Grand' scheme, game needs buzz for Yankees star

ST. PETERBURG, Fla. -- Curtis Granderson is nursing enough bumps and bruises to keep him out of last night's game against the Rays. The list includes a sore back where he took a fastball from David Price Wednesday, and a bruised calf and foot from foul balls that bounced off his legs. There was also that crash into the centerfield wall to turn a potential two-run double by Evan Longoria into a harmless third out.

Yankees manager Joe Girardi called it an "Ouch!" game for Granderson, including the hurt he put on the Rays by blasting a two-run homer in the first inning of the Yankees' 4-0 victory.

If some smart marketing person were looking for a way to promote Granderson and baseball, they could simply put a package of clips together from his performance at Tropicana Field on Wednesday night. But such innovative thinking is lacking in baseball and that has Granderson concerned about the present and future of his sport.

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Granderson made national news this week discussing not only the decline of black players in the major leagues, but blacks in the stands.

According to the University of Central Florida's Institute for Diversity and Ethics in Sports, the number of black Americans in baseball is 8.5 percent, its lowest level since 2007. That's down from 17 percent when the Institute first tracked the percentages in 1990. There's not enough room here to go into the various reasons for the decline, but Granderson feels a lack of creative marketing is among the biggest.

"It's not even a black or white thing," he said before the Yankees' 2-1 lost to the Rays last night. "Let's take the Home Run Derby and the Slam Dunk contest in the NBA, two comparable events. Blake Griffin wins the Slam Dunk Contest. He's in a commercial the next day jumping over a car. Robinson Cano and Prince Fielder both win the Home Run Derby the last two years and I haven't seen either one of them in a commercial.

"It's not necessarily their issue," he added. "It could be the people that are marketing; they know where the money is. But it's little things like that, where if I'm a kid and see Blake Griffin dunk over a car, that's pretty neat. But I think a kid could say Robinson Cano just hit a 480-foot home run off three or four different logos. I think they could have the same impact, but yet you don't see it [for baseball]."

With the NFL and NBA embroiled in labor issues, this would be an ideal time for major league baseball to promote its game and its players. Derek Jeter gets his share of national exposure, but Granderson thinks more can be done to promote the game's other stars. CC Sabathia started last night against the Rays, having won each of his last seven starts while posting a 1.68 ERA. There isn't anyone in baseball performing at a higher level right now.

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