Land Rover to ditch Defender?
&Ldquo;Another option is to carry on the current model using Euro VI engines. A third is that we abandon that section of the market. It’s our least preferred choice because we have serviced that customer base for a long time, but there’s no point in servicing the customer and not the business. We have to make money and all three options are on the table,” said Green. However, what has always put softies like me off owning one is the perceived unreliability and high running costs of owning one. Now, some LR owners will no doubt question this but I am sure I am not alone in mentally picturing myself spending many hours repairing driveshaft/transmission/electrical/fuel faults on the hard shoulder of some godforsaken byeway, many miles from civilisation. Why History mattersI have owned Defenders for years and they fufill the job I need to do admirably. And I can find nothing that replaces it in the marketplace. The serious off road market where the Defender resides , such as emergency services, aid agencies, farmers etc. where the go anywhere, rugged nature and simplicity of repair is vital, and style is of secondary concern need a tool that does the job. The Defender fills this and should not be confused with the premium brands of Range Rover and Discovery which are in essence luxury cars and rarely see of road duty even though they are capable. I live in a rural community and the Defender is still prevalent, if it goes I doubt very much that the farming community with look at the other Landrover offerings with the same eagerness. However, if the company no longer has a viable market in these sectors then common business sense will leave them little alternative which will probably be a relief to their competitors!
The Defender is a hard act to follow and a much loved icon so I can understand the pressure Land Rover is under re replacement. A further update with cleaner engines is one thing but this does address its main failing which for me at least is the lack of safety features and modern levels of crash ability. I suspect that's not possible with the current model or they would have. Until that happens I could not with a clear conscience put my family in one against for example a Discovery. Much as I’d love to being an ex Series 3 owner. So I hope Land Rover go for a replacement that retains the Iconic looks and ability and adds modern safety features and clean engines. There is a market and Land Rover needs to be there not just at the top end with Range Rover.
Land Rover Defenders For Sale - News
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