Canon Copier Toner

Copiers Refurbished Exposes 5 Ways the Copier Industry Wastes Consumers' Money

First, manufacturers fail to inform their customers that while manufacturers are able to reap profits on new copiers, used copiers do not provide additional profit to copier manufacturers. "Xerox, HP, Minolta, Brother, or Canon copiers , yes they make some money off of the peripherals, but they never again make money off of the actual copiers. That means they'll always push brand new copiers," said Randy Mecheles at CopiersRefurbished.com.

Second, new copiers are not any better than used copiers. "Most used copiers closely match the capabilities of newer copiers, technology may move fast, but not that fast. Has paper and toner really changed that much over the last 10-15 years?" asked Mecheles.

Third, copier supplies usually end up costing more than a brand new copier. Mecheles explains, "Laser color copiers will need cyan, magenta, yellow, and black toner cartridges.  Then you have the drum, all the plastics and internals. None of these are meant to last very long so that consumers and businesses need to keep spending."

Fourth, the true cost of a copier should involve factoring in maintenance. "If you track the costs of maintenance, you'll have a more accurate picture of the printer you're buying.  A good rule of thumb is to track out a few years on top of the cost of the printer," said Mecheles.

For additional information call 866-857-4900 or visit www.CopiersRefurbished.com .

To read the fifth secret of the copier industry, read the whole article here: http://www.copiersrefurbished.com/5-Things-They-Dont-Tell-You-When-You-Buy-A-New-Copier.cfm

Full Press Release available here: http://www.copiersrefurbished.com/5-Ways-Copier-Industry-Wasted-Money.cfm

About Copiers Refurbished:

Copiers Refurbished is a nationwide independent dealer of copy machines specializing in selling slightly used copiers and copier leasing across the lower 48 United States and Canada. Refurbished copiers from Copiers Refurbished operate like new with a significantly lower price, along with all the amenities of a new copy machine, such as flexible payment options, a great warranty and next day shipment. Copiers Refurbished remanufactures most brands of digital copiers including: Canon copiers, Konica, Minolta, Ricoh, Toshiba copiers and more.

The Story of Canon Copiers

Canon Copiers lead the way in the document reproduction industry, regularly winning awards for their products. The company was founded in 1933, originally named Precision Optical Instruments Laboratory. Their initial goal was to develop a 35mm camera. In 1947 the company was renamed Canon Camera Co Inc. In the 1960's the company decided to broaden their product range starting with a 10 key electronic calculator. In 1969 the company changed its name again, to Canon Inc. Although their products and product developments were succesful, Canon had a weak marketing strategy and failed to distinguish their products successfully from their competitors. They failed to capitalise on their sales potential before rival companies caught up with their technology and product advancements. This problem affected their photocopier and calculator divisions. In 1972 Canon developed the "liquid dry" photocopying system, which used plain paper and liquid developer, but produced dry photocopies. Canon were not confident with their marketing strength and were nervous that competitors would infringe on their patents and rip off their new product. So instead of marketing and selling the product themselves they licensed the technology to other manufacturers. This resulted in wasted earnings potential, hindering Canon's financial performance, and in 1975 it failed to pay a dividend for the first time since World War II. In the 1950's colour toner was developed although colour photocopiers were not available until Canon released the first colour photocopier in 1973. However the equipment and supplies were expensive and colour photocopiers did not gain market share until the early 1990's. Even then they were not common in the workplace and were typically found in print shops. Canon continued to introduce new products in the 1980s to compete effectively in mature markets such as the camera market. However, the majority of their success came from new markets, such as integrated office workstations and desktop publishing systems. Canon were now competing with much larger companies that were well established in their fields. With their new products and aggressive marketing strategies Canon experienced massive sales and profit growth, with their annual sales growing sevenfold between 1975 and 1985. Profits grew further and in 1990 Canon had an exceptional year where they doubled their profits. The following years, in the 1990's showed slower growth and reduced profits.

Certain Electrically Resistive Monocomponent Toner, Inv. 337-TA-253

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