Limited Flight Golf Balls

10-Q: CALLAWAY GOLF CO

10-Q: CALLAWAY GOLF CO

(EDGAR Online via COMTEX) -- Item 2. Management's Discussion and Analysis of Financial Condition and Results of Operations

The following discussion should be read in conjunction with the Consolidated Condensed Financial Statements and the related notes that appear elsewhere in this report. See also "Important Notice to Investors" on page 2 of this report.

Results of Operations

Overview of Business and Seasonality

The Company designs, manufactures and sells high quality golf clubs and golf balls and also sells golf and lifestyle apparel, golf footwear, golf bags, gloves, eyewear and other golf-related accessories, including uPro GPS on-course measurement devices. The Company designs its products to be technologically advanced and in this regard invests a considerable amount in research and development each year. The Company's golf products are designed for golfers of all skill levels, both amateur and professional.

The Company has two operating segments that are organized on the basis of products, namely the golf clubs segment and golf balls segment. The golf clubs segment consists primarily of Callaway Golf, Top-Flite and Ben Hogan woods, hybrids, irons, wedges and putters as well as Odyssey putters. This segment also includes other golf-related accessories described above and royalties from licensing of the Company's trademarks and service marks as well as sales of pre-owned golf clubs. The golf balls segment consists primarily of Callaway Golf and Top-Flite golf balls. As discussed in Note 17 "Segment Information" to the Notes to Consolidated Condensed Financial Statements, the Company's operating segments exclude a significant amount of corporate general administrative expenses and other income (expense) not utilized by management in determining segment profitability.

In most of the regions where the Company does business, the game of golf is played primarily on a seasonal basis. Weather conditions generally restrict golf from being played year-round, except in a few markets, with many of the Company's on-course customers closing for the cold weather months. The Company's business is therefore also subject to seasonal fluctuations. In general, during the first quarter, the Company begins selling its products into the golf retail channel for the new golf season. This initial sell-in generally continues into the second quarter. The Company's second quarter sales are also significantly affected by the amount of reorder business of the products sold during the first quarter. The Company's third quarter sales are generally dependent on reorder business but are generally less than the second quarter as many retailers begin decreasing their inventory levels in anticipation of the end of the golf season. The Company's fourth quarter sales are generally less than the other quarters due to the end of the golf season in many of the Company's key markets. However, fourth quarter sales can be affected from time to time by the early launch of product introductions related to the new golf season of the subsequent year. This seasonality, and therefore quarter to quarter fluctuations, can be affected by many factors, including the timing of new product introductions. In general, however, because of this seasonality, a majority of the Company's sales and most, if not all, of its profitability generally occurs during the first half of the year.

Birdie Ball Set with Strikepad - 12 Pack Review | hammer bowling balls

Wouldn't it be great to live in a golf course community with free anytime access to the driving range? Bridieball, makes this possible to anyone with an average sized backyard. Comparing Birdieballs to other practice golfballs, whether of the plastic wiffleball variety or those made of foam with a solid core is like comparing a wood shaft to one of today's nanotech engineered graphite shafts. Birdieballs fly exactly like a golfball, only for a shorter distance. Not only that but they offer perfect golfball like feel at impact. Close your eyes and you will think you are hitting a performance golfball. You can feel the difference between off-center and sweet spot hits. In addition, the ball offers enough resistance to mark impact tape, so you can farther optimize your practice time. It is hard to appreciate the feedback provided by the sound of a Birdieball in flight until you try it. The manufacture describes it as a turbine in reverse, unfortunately, I have never heard a turbine in reverse. I would describe the sounds as barrummmmm, a very satisfying low pitch sound that registers in your sub-conscience. I realized this while playing a round after working with the Birdieballs for a while, every time I hit a good shot (and that happened much more after using the Birdieballs) I noticed that in the back of my mind I was hearing that low pitched barrummmm. Practice makes perfect as the old saying goes. Birdieballs make it possible to hit a couple before work. Hit a couple after work and before dinner, and hit a couple in the evening before the sun goes down. I have used many practice aids, clubs and read books in the quest for the perfect swing. Nothing and I mean nothing has improved my game more, while being fun and easy to use. I am not in anyway connected to the folks at Birdieball and would be happy to talk to anyone considering buying this product (...) to verify this. This is one golf product that has really blown my socks off. Introducing Birdieball, the limited flight practice golf ball that you can hit anywhere. It's the best golf training aid invented this century. What's so unique? It has a limited distance of 40 yards but it feels and flies just like a real golf ball. It draws, it fades, but with a limited range so you have your own backyard driving range. Birdie Balls heavy feel and accurate flight is truly amazing. Birdie Balls are made of a super polymer and will not break. The Strike Pad allows you to hit a Birdie ball anywhere.

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