Should Traffic Ever Trump Taste?
In the world of online reputation management there are a few times when the “Did they really do that?” quotient goes off the chart. Naturally, one of the most obvious times where this can happen involves a tragedy. This weekend’s passing of singer Amy Winehouse shows just how willing people and companies are to put taste to the side for the sake of sales and traffic.
The two culprits who were just fine initially with using the singer’s death to try to get something for themselves were Microsoft and the Huffington Post. First, the Microsoft version of how not to use the Internet in times of tragedy.
On Monday, after Winehouse’s death over the weekend, the Microsoft UK PR account posted the following tweet.
It’s not like this account has a huge following (just under 1,800) but the backlash to Microsoft has been as if there were hundreds times more followers. Why is that? Part of that response is in part due to the quick apology tweet which comes off as far less than a genuine mea culpa.
Which is then followed by the tweet that would have been the appropriate thing to say in the first place if there was a need for a corporate account to even address such an issue.
In the end, the sheer cluelessness of someone in the Microsoft organization has taken a relatively obscure outlet for the huge company and turned it into a completely unnecessary reputation firestorm.
What are the lessons to be learned here? The biggest is to be careful as to how much trust you put into your social media managers. If there was a thinking person who was filtering this account for something as insensitive and ignorant as was put out for the world to see, this would’ve never happened.
This instance also shows that in the world of the Internet there are enough people paying attention at all times that businesses need to pay even more attention at all times. Preventable corporate reputation gaffes are going to be vilified much more than those that are created by an outsider because, let’s face it, the Internet culture loves to find people who make mistakes (especially big companies) then rub their faces in it.
Now, for another example of what not to do. The Huffington Post, the world’s favorite content farm that isn’t a content farm, proved once again that sensationalism is what drives traffic and they are just fine with it.
Less than 24 hours after the singer’s death a post appeared at HuffPo from a blogger, Tricia Fox, who is one of those supposed experts in something or other. She is Scottish and that’s all I will tell you about her because the rest feeds this entire attempt to piggyback on tragedy as a way to get something for oneself.
Microsoft Organization Chart - News
In the end, the sheer cluelessness of someone in the Microsoft organization has taken a relatively obscure outlet for the huge company and turned it into a completely unnecessary reputation firestorm. What are the lessons to be learned here?
"The results, a composite organization of 50000 desktops based on these companies could expect to save over $3.3 million from migrating to IE9 based upon IE9's superior malware protection capabilities among other things." Microsoft has drawn a line in
The roster reads like a bureaucratic organization chart with officious-sounding posts like “deputy assistant associate of softball personnel” and “office of equipment and technology.” In other words, the bench coach and the bat boy.
You call up a Microsoft Word template or re-use a previous release that has a pre-formatted header. You write up the copy, add a catchy headline, save the file, attach it to an email and send to your list of the media outlets that cover your
This data was used to model the economic impact to a composite organization with 50000 desktops from deploying Internet Explorer 9. The results show there is a compelling financial reason to move to Internet Explorer 9. How compelling? The chart on
As the Microsoft org chart turns
While all eyes this previous week had been about the imminent depatures of two of Microsoft;s highest profile execs within the organization;s soon-to-be-disbanded Amusement and Gadgets unit, Microsoft execs had been creating another a lot quieter tweaks towards the enterprise;s org chart.
I pointed out several of those Microsoft org changes previously this week. But right here are a number of the other under-the-radar modifications that occurred inside the past week or so — and what might be behind them.
Management chief Brad Anderson is now Corporate Vice President in charge of “management and security.” Until yesterday, he was listed as Corporate Vice President in charge of “management and services.”
Microsoft doesn;t seem to have gotten around to changing Anderson;s bio; he is still listed as overseeing System Center, Microsoft Desktop Optimization Pack (MDOP), Buy Windows 7 Enterprise , Windows Update/Microsoft Update, management infrastructure components in Windows Client and Windows Server, and delivering Software + Services as System Center Online Desktop Manager (which is now known as Windows Intune). What are the “security” products he is overseeing? (The delay-plagued Forefront enterprise security products?)
Update: Looks like at least part of Forefront is, thomas sabo rings , indeed, moving to Anderson;s arena. From the Microsoft STB News Bytes blog:
“As part of STB’s (Server and Tools internet business;) strategy to align future Windows endpoint security and systems management engineering, Office Home And Student 2010 Key , the Forefront endpoint protection development team will join the System Center development team inside STB’s Management and Services Division, which is led by Brad Anderson. The endpoint protection development team is lead by general managers Amnon Horowitz and Vinny Gullotto. These development teams have worked on endpoint protection and client security solutions for many years [see May 2007 news release]. More recently, Windows 7 Ultimate Key , the teams are working around the integration of Forefront Endpoint Protection and System Center Configuration Manager.”
I;d think at least a number of Anderson;s currently listed responsibilities — particularly Windows Update — would be part of the domain of Windows; newly minted Senior Vice President of Windows Web Services Antoine Leblond. Microsoft isn;t talking particulars about Leblond;s new role (so far).
Microsoft Organization Chart - Bookshelf
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