Kids Still See Unhealthy-Food Ads on TV, Study Finds
The study also found a large jump in children's exposure to TV ads for fast-food restaurants.
The findings suggest food industry self-regulation has done little to reduce children's exposure to ads for unhealthy products, the researchers said.
They examined changes in food, beverage and restaurant TV ads seen by children before and after the Children's Food and Beverage Advertising Initiative was enacted in 2006. Companies in the voluntary program agreed to limit ads for unhealthy foods and beverages that target children 11 years and younger.
From 2003 to 2009, daily exposure to food, beverage and restaurant ads fell by 18 percent among children ages 2 to 5 and by 7 percent among children ages 6 to 11. But in 2009, 86 percent of all TV food and beverage ads targeted at children 11 years and younger still featured unhealthy products high in saturated fat, sugar or sodium.
This percentage was even higher (88 percent) among companies that were part of the voluntary program to limit such ads, the study authors noted.
"Our findings show that industry self-regulation has had limited impact, particularly on the types of products companies continue to advertise," lead researcher Lisa M. Powell, of the University of Illinois at Chicago and Bridging the Gap, a national research program funded by the Robert Wood Johnson Foundation, said in a foundation news release.
"There was greater improvement in ads targeting kids ages 2 to 5, but more limited progress for ads seen by kids ages 6 to 11. And fast-food ads increased substantially -- kids 11 and under are seeing more ads for fast food than any other type of food," she added.
The study was published Aug. 1 in the journal Archives of Pediatrics & Adolescent Medicine .
More information
The American Academy of Pediatrics offers an overview of child nutrition .
Copyright © 2011 HealthDay . All rights reserved.
Unhealthy Fast Food - News
2 (HealthDay News) -- American children see fewer food and drink ads on television today, but most of the ads they view are for unhealthy products, a new study says. The study also found a large jump in children's exposure to TV ads for fast-food
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The People's Republic of San Francisco is still at it, attacking Happy Meals advertising (and those little toys) for enticing impressionable little children to eat fast food presumed to be unhealthy and fattening. Apparently, those little toys lure
1 (HealthDay News) -- Teens are much more likely to eat junk food if they live in or go to school in neighborhoods with many fast food restaurants and other sources of unhealthy foods, a new study finds. Researchers compared 2007 data on junk food
Carolyn N. Graham, Richmond's deputy chief administrative officer, who is heading the task force, said she wants to provide healthier options than the readily available fast food and chips stocked by corner markets. "Ultimately, our goal is to help
5 Healthy Fast Foods Choices Tips | Healthy Recipes
5 Healthy Fast Foods Choices Tips Posted in category: Food at: August 2, 2011 by admin
Fast Foods, is the best choice for you who have no more time to eat, but you must read 5 Healthy Fast Food Choices Tips , that can help you to make or choose the best and healthy foods, that you want to eat, and you can be healthy every days. Okay, there are only some Tips To Choose Healthy Fast Foods , and if you want to know, here are 5 Healthy Fast Food Choices Tips , only at Healthy Recipes .
Convenience, taste and affordability have increased consumption of fast food out. But if you’re not careful, you can eat your entire daily allowance for fat, calories and sodium in one meal. In the long run, this may contribute to obesity, high cholesterol, high blood pressure and other serious health problems. So how do you want to run a fast-food diet without breaking your budget?
1. Read more careflly menu selection.
Labeled fried dishes, fried, marinated, breaded batter-dipped, creamy, crispy, scalloped, Alfredo, au gratin or in cream sauce are usually in calories, unhealthy fats and sodium. Controls with more vegetables and lean meat you choose.
2. Go for the fresh salad.
Place a large order of your favorite vegetables. Direct all the fat, including cheese, mayonnaise or other special sauce. Instead, along a fat-free dressing and use it generously. This helps to increase the amount of fiber, antioxidants and vitamins.
3. Keep small and simple contracts.
You will enlarge the size of meals and sandwiches with extra calories, fat and sodium. Fast-food meal can run to 1000 or more calories, so choose a smaller party to make a salad instead of chips. Trained to say no to oversized. If you order super-size, with a friend or at home, and half a share.
4. Try “Undressed” food. Soda can be a lot of calories to add your meal. Most parts of the drinks are actually quite large. A typical “small” soda can so much as 16 ounces. Try a little lemon to your water or iced tea without sugar.
Okay, there are only 5 Healthy Fast Food Choices Tips , and you must try it, of you are the people who like to eat fast foods, or have no more time to eat.
RT @: Should food stamps be regulated in fast food restaurants to prevent unhealthy eating habits? 
RT @: Should food stamps be regulated in fast food restaurants to prevent unhealthy eating habits? 
@ actually, the salads at most fast food restaurants are more unhealthy than the burgers...
Bout to get dressed and take a trip to one of these fast food places. I swear it's tempting & unhealthy living where i'm at.
They are so unhealthy RT @ I'm tired of fast food restaurants!Unhealthy Fast Food - Bookshelf
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